Thursday, 22 September 2011

Audience Profile

Audience Research



Wide Eyes Lyrics

Lyrics:
Oh some evil spirit,
Oh some evil this way comes.
They told me how they fear it,
Now they're placing it on their tongues.

Oh to see it with my own eyes.
Oh to see it with my own eyes.

No food or water,
For the better part of ten months.
Quietly he sat,
Between the folds of a tree trunk.

Oh to see it with my own eyes.
Oh to see it with my own eyes.

All the men of faith,
And men of science, have their questions.
Could it ever be on Earth,
as it is in heaven?

Oh to see it with my own eyes.
Oh to see it with my own eyes.



By Dan McGovern

Chosen song

Indie Music Wordle


By Hannah Liddle

Local Natives

Local Natives Research
Local Natives (previously known as Cavil at Rest) are an indie rock band based in Silver Lake, Los Angeles, USA. Their debut album, Gorilla Manor, was first released in the UK in November 2009, and later released in the US on February 16, 2010. The album received mostly positive reviews and debuted in the Billboard 200 and at #3 in the New Artist Chart.
Their sound has been described as "afropop-influenced guitars with hyperactive drumming and hooky three-part harmonies". Clash Music has also described their style as psych folk, or modern worldly folk.

The band came together in Orange County, where Kelcey Ayer, Ryan Hahn, and Taylor Rice attended Tesoro High School. One year after graduating college at UCLA, they were joined by bassist Andy Hamm and drummer Matt Frazier. In December 2008, they all moved to a house in Silver Lake and started work on their debut album.


The self-funded Gorilla Manor was recorded by Raymond Richards in his own Red Rockets Glare Studio, in West Los Angeles, and was produced by Richards and the band.
Everything the band creates comes from a complete collaboration between their members, from songwriting to artwork. Their debut album, Gorilla Manor, was named after the house they all shared in Orange County, where most of the album was written. “It was insanely messy and there were always friends over knocking around on guitars or our thrift store piano,” said Hahn. “It was an incredible experience and I’ll never forget that time.”

The band started to attract the attention of the music press after playing nine shows at the 2009 SXSW festival in Austin, Texas, where initial reviews drew favorable comparisons to Arcade Fire, Fleet Foxes, and Vampire Weekend, as well as "sort of a West Coast Grizzly Bear."
In 2011, they embarked on a European tour, served as opening act for Edward Sharpe and the Magnetic Zeros, and made their debut in Australia at St Jerome's Laneway Festival
It was announced March 18, 2011 that the band had parted ways with bassist Andy Hamm.
At Lollapalooza the band announced that they built a new studio and are working on completing their second full length album.

Current Band Members
Taylor Rice - guitar, vocals bass
Kelcey Ayer - vocals, keyboards, percussion, guitar
Ryan Hahn - guitar, keyboards, mandolin, vocals
Matt Frazier - drums
Gabe Noel (temporary) - bass
- Wikipedia


Local Natives are also a part of The Take-away Shows by LaBlogotheque on Youtube.








By Hannah Liddle

Advertisement Analysis


Thursday, 15 September 2011

Digipak analysis

The Kills - Blood Pressures
This front cover shows the two band members Alison and Jamie and has the band name across the bottom in red. I'd say it challenges typical indie band front covers as it doesn't have the album title on the front cover. Also Indie bands rarely show themselves on the front cover as they don't sell their cd's with sex appeal. I'd say the two band members are on the cover as it goes with the video 'Satellite' which is the second song on the album.




The front of the CD looks like a vinyl, this goes with the front of the album as the band are trying to look old fashioned. This is also linked with Satellite   because they're driving an old fashioned car around in the video and dressed old fashioned.



















The back of the CD shows a drawing of the front covers image. We can see the the song titles and numbers of each track which is basic for a CD case. We can also see the record company logo for Domino Records at the bottom quite small, followed by the rest of the small print. The side of the CD shows the bands name and the title of the CD.









The inside of the CD shows Alison Mosshart with a leopard around her back, the image has been edited. I believe this challenges the usual indie band covers as it's as if Alison is placing herself out there for men to gaze over. You could also the image is meant to be like an old fashioned painting.












This image shows a boxer, the photo looks old this would once again go with the old fashioned look of the album. Random doodles are on the inlay as well making it more arty which is typical with the indie genre. Making it random they have put a fortune cookie fortune on there as well.









Yeah Yeah Yeah's - Show your Bones


Digipak Analysis'

With 'indie' bands, a lot of the time the album covers and artwork are always very arty and colourful, this is often to show their creative ideas. More often than not 'indie' artists never show their face on the front of their advertisements or products as they are not there to sell through sex appeal. With the album being named 'Show Your Bones' the image of this album cover could be reference to a rib cage perhaps. Due to the bold and contrasting colours of the red, purple and yellow the image really stands out. For the consumer to be able to recognise the band, the boldness and the white font, of the bands name and album title, has been used to stand out against the other bold colours.



The CD of the album is the same as the front cover with the colours, the only difference is the way the CD image has a scratch effect. The CD also stands out very brightly against any other CD's as normally the colour is not such an issue on the CD itself. This CD along the bottom also contains the record label of Yeah Yeah Yeahs and also shows the tracklist on this CD.







The back of the CD cover shows three flags which is the same image on the front of the CD cover and also the CD itself. It also shows images of snow and sky. Here we can also see the small print which includes the record label and then the track list is shown in bigger writing again. The font of the track list is the same colour font as the front cover which also contrasts against the blue snow but also falls in nice within the image of the snow, as if the writing is droplets of snow.





The Kills - Blood Pressures By Dan Mcgovern

Yeah Yeah Yeah's By Hannah Liddle

Monday, 12 September 2011

9 Frame analysis

Arctic Monkeys - I Bet You Look Good On The Dancefloor



The full video is set in one room as if the band are playing a live set. At the beginning the front man speaks before playing the song. He introduces the band 'we're Arctic Monkeys and this is I bet You Look On The Dancefloor, don't believe the hype'. This is said because at the time of the video the band was just coming up in the charts, and they have said in numerous interviews that they didn't realise how big they were becoming they still though they were a basic local band.
In this shot we can see the drummer singing, this is to give the feel of the band performing to you. The video has a live feel as if no lip syncing was needed.
Here we can see a meat shot of the main singer Alex Turner. As he is the front man of the band he appears a lot in the video with the use of close ups. Shallow focus is used here, this makes other members of the band seem insignificant. Since he is the front man he is  the most popular and familiarised with the audience. The second screen grab of the frontman we can see the audience in the background. We can also see a camera once again giving it a live performance feel instead of usual videos where we see little or no performances from the band.
This long shot shows the frontman the main guitar player and the drummer in the background. Goodwin's music theory says that the performers are wanted to perform in their videos as it's what the audience want to see.
This mid shot shows us the bassist it is the first independent shot he gets. Bass players are normally forgotten about in bands and are not as popular as guitar players or singers.
At first in this shot Alex (the front man) is in focus as he is singing, however when the drummer sings backing vocals we see Alex turn round and pull focus is used to bring the drummer into focus as he sings.
Another meat shot of Alex whilst singing, however the lighting on here give the feel of a live performance.
The lighting here gives the video a live gig feel. The fact we can see a camera as well shows the band to be idolised as the camera is on them. This could be interpreted as if the band want to keep themselves how they've always been and not let the fame go to their heads.
Here we see the band finishing the song, they look laid back as if they've just finished a local gig. The location looks like a basic building and the fact people are just sat around looks like they're the bands friends. Making them look chilled out and not bothered about the fame.







By Daniel Mcgovern

Friday, 9 September 2011

Shot Count Task



In this task we must recognise the different shots that are used in a chosen music video appropriate to the genre in which we have chose. Here we have chose The XX - Crystalised.



In this music video there is blatant repetition of the shots they use. However, with this particular song it works quite well. The first shot we see is an image of light which we later see is light from a projection. Then the second shot we see is a medium long shot and this gives us a view of the whole band and their instruments. The third then diverts to a close up of a band members face and then slowly moves down to their hands playing the guitar. The fourth then comes out and moves to a medium close up showing us the two lead singers only. The fifth and sixth shots are more close ups of mainly just the instruments in time with the music. Then as we watch more of the video it repeats itself panning the band singing and playing their instruments. There is an other meat shot of the lead singer and then this swiftly moves to a low angle shot showing the whole band and the background also, this gives us an insight as to whats going on and also allows us to see the band. Usually if the band is attractive this is appealing to the audience. More repetition of the same shots are used such as medium close ups and long shots and there is also a variety in the angles of meat shots showing the singers.

By Hannah Liddle

Music Research

We have decided to choose 'inide' music as a genre to look at, so our research will base around the indie music genre.

In music, independent music, often shortened to indie music or "indie", is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous.

In the United Kingdom during the 1950s and 1960s, the major record companies had so much power that independent labels struggled to become established. Several British producers and artists launched independent labels as outlets for their work and artists they liked.

The history of Indie Music dates long back in 1960′s. The format of the music then was pop, rock and roll and a slight dash of R&B. The lyrics of the songs was inspired by peace, love and anti-war thoughts. There immerged some bands like "Velvet Underground". This was the band which could be considered as a real "Indie" band. They did everything regarding their album all on their own and created a difference in traditional music.

"Indie" music has not changed in definition over the years, however from the 60's, 70's and 80's it has became more diverse in both style and popularity from what we class as "Indie" music now. "Indie" artists in 2011 include:
Biffy Clyro, Bombay Bicycle Club, Local Natives, The XX and more
There has also been a divide in this genre of music today such as "Indie rock" and "Indie pop".
Sources: Wikipedia
By Hannah Liddle