Tuesday, 18 October 2011

Thursday, 22 September 2011

Audience Profile

Audience Research



Wide Eyes Lyrics

Lyrics:
Oh some evil spirit,
Oh some evil this way comes.
They told me how they fear it,
Now they're placing it on their tongues.

Oh to see it with my own eyes.
Oh to see it with my own eyes.

No food or water,
For the better part of ten months.
Quietly he sat,
Between the folds of a tree trunk.

Oh to see it with my own eyes.
Oh to see it with my own eyes.

All the men of faith,
And men of science, have their questions.
Could it ever be on Earth,
as it is in heaven?

Oh to see it with my own eyes.
Oh to see it with my own eyes.



By Dan McGovern

Chosen song

Indie Music Wordle


By Hannah Liddle

Local Natives

Local Natives Research
Local Natives (previously known as Cavil at Rest) are an indie rock band based in Silver Lake, Los Angeles, USA. Their debut album, Gorilla Manor, was first released in the UK in November 2009, and later released in the US on February 16, 2010. The album received mostly positive reviews and debuted in the Billboard 200 and at #3 in the New Artist Chart.
Their sound has been described as "afropop-influenced guitars with hyperactive drumming and hooky three-part harmonies". Clash Music has also described their style as psych folk, or modern worldly folk.

The band came together in Orange County, where Kelcey Ayer, Ryan Hahn, and Taylor Rice attended Tesoro High School. One year after graduating college at UCLA, they were joined by bassist Andy Hamm and drummer Matt Frazier. In December 2008, they all moved to a house in Silver Lake and started work on their debut album.


The self-funded Gorilla Manor was recorded by Raymond Richards in his own Red Rockets Glare Studio, in West Los Angeles, and was produced by Richards and the band.
Everything the band creates comes from a complete collaboration between their members, from songwriting to artwork. Their debut album, Gorilla Manor, was named after the house they all shared in Orange County, where most of the album was written. “It was insanely messy and there were always friends over knocking around on guitars or our thrift store piano,” said Hahn. “It was an incredible experience and I’ll never forget that time.”

The band started to attract the attention of the music press after playing nine shows at the 2009 SXSW festival in Austin, Texas, where initial reviews drew favorable comparisons to Arcade Fire, Fleet Foxes, and Vampire Weekend, as well as "sort of a West Coast Grizzly Bear."
In 2011, they embarked on a European tour, served as opening act for Edward Sharpe and the Magnetic Zeros, and made their debut in Australia at St Jerome's Laneway Festival
It was announced March 18, 2011 that the band had parted ways with bassist Andy Hamm.
At Lollapalooza the band announced that they built a new studio and are working on completing their second full length album.

Current Band Members
Taylor Rice - guitar, vocals bass
Kelcey Ayer - vocals, keyboards, percussion, guitar
Ryan Hahn - guitar, keyboards, mandolin, vocals
Matt Frazier - drums
Gabe Noel (temporary) - bass
- Wikipedia


Local Natives are also a part of The Take-away Shows by LaBlogotheque on Youtube.








By Hannah Liddle

Advertisement Analysis


Thursday, 15 September 2011

Digipak analysis

The Kills - Blood Pressures
This front cover shows the two band members Alison and Jamie and has the band name across the bottom in red. I'd say it challenges typical indie band front covers as it doesn't have the album title on the front cover. Also Indie bands rarely show themselves on the front cover as they don't sell their cd's with sex appeal. I'd say the two band members are on the cover as it goes with the video 'Satellite' which is the second song on the album.




The front of the CD looks like a vinyl, this goes with the front of the album as the band are trying to look old fashioned. This is also linked with Satellite   because they're driving an old fashioned car around in the video and dressed old fashioned.



















The back of the CD shows a drawing of the front covers image. We can see the the song titles and numbers of each track which is basic for a CD case. We can also see the record company logo for Domino Records at the bottom quite small, followed by the rest of the small print. The side of the CD shows the bands name and the title of the CD.









The inside of the CD shows Alison Mosshart with a leopard around her back, the image has been edited. I believe this challenges the usual indie band covers as it's as if Alison is placing herself out there for men to gaze over. You could also the image is meant to be like an old fashioned painting.












This image shows a boxer, the photo looks old this would once again go with the old fashioned look of the album. Random doodles are on the inlay as well making it more arty which is typical with the indie genre. Making it random they have put a fortune cookie fortune on there as well.









Yeah Yeah Yeah's - Show your Bones


Digipak Analysis'

With 'indie' bands, a lot of the time the album covers and artwork are always very arty and colourful, this is often to show their creative ideas. More often than not 'indie' artists never show their face on the front of their advertisements or products as they are not there to sell through sex appeal. With the album being named 'Show Your Bones' the image of this album cover could be reference to a rib cage perhaps. Due to the bold and contrasting colours of the red, purple and yellow the image really stands out. For the consumer to be able to recognise the band, the boldness and the white font, of the bands name and album title, has been used to stand out against the other bold colours.



The CD of the album is the same as the front cover with the colours, the only difference is the way the CD image has a scratch effect. The CD also stands out very brightly against any other CD's as normally the colour is not such an issue on the CD itself. This CD along the bottom also contains the record label of Yeah Yeah Yeahs and also shows the tracklist on this CD.







The back of the CD cover shows three flags which is the same image on the front of the CD cover and also the CD itself. It also shows images of snow and sky. Here we can also see the small print which includes the record label and then the track list is shown in bigger writing again. The font of the track list is the same colour font as the front cover which also contrasts against the blue snow but also falls in nice within the image of the snow, as if the writing is droplets of snow.





The Kills - Blood Pressures By Dan Mcgovern

Yeah Yeah Yeah's By Hannah Liddle

Monday, 12 September 2011

9 Frame analysis

Arctic Monkeys - I Bet You Look Good On The Dancefloor



The full video is set in one room as if the band are playing a live set. At the beginning the front man speaks before playing the song. He introduces the band 'we're Arctic Monkeys and this is I bet You Look On The Dancefloor, don't believe the hype'. This is said because at the time of the video the band was just coming up in the charts, and they have said in numerous interviews that they didn't realise how big they were becoming they still though they were a basic local band.
In this shot we can see the drummer singing, this is to give the feel of the band performing to you. The video has a live feel as if no lip syncing was needed.
Here we can see a meat shot of the main singer Alex Turner. As he is the front man of the band he appears a lot in the video with the use of close ups. Shallow focus is used here, this makes other members of the band seem insignificant. Since he is the front man he is  the most popular and familiarised with the audience. The second screen grab of the frontman we can see the audience in the background. We can also see a camera once again giving it a live performance feel instead of usual videos where we see little or no performances from the band.
This long shot shows the frontman the main guitar player and the drummer in the background. Goodwin's music theory says that the performers are wanted to perform in their videos as it's what the audience want to see.
This mid shot shows us the bassist it is the first independent shot he gets. Bass players are normally forgotten about in bands and are not as popular as guitar players or singers.
At first in this shot Alex (the front man) is in focus as he is singing, however when the drummer sings backing vocals we see Alex turn round and pull focus is used to bring the drummer into focus as he sings.
Another meat shot of Alex whilst singing, however the lighting on here give the feel of a live performance.
The lighting here gives the video a live gig feel. The fact we can see a camera as well shows the band to be idolised as the camera is on them. This could be interpreted as if the band want to keep themselves how they've always been and not let the fame go to their heads.
Here we see the band finishing the song, they look laid back as if they've just finished a local gig. The location looks like a basic building and the fact people are just sat around looks like they're the bands friends. Making them look chilled out and not bothered about the fame.







By Daniel Mcgovern

Friday, 9 September 2011

Shot Count Task



In this task we must recognise the different shots that are used in a chosen music video appropriate to the genre in which we have chose. Here we have chose The XX - Crystalised.



In this music video there is blatant repetition of the shots they use. However, with this particular song it works quite well. The first shot we see is an image of light which we later see is light from a projection. Then the second shot we see is a medium long shot and this gives us a view of the whole band and their instruments. The third then diverts to a close up of a band members face and then slowly moves down to their hands playing the guitar. The fourth then comes out and moves to a medium close up showing us the two lead singers only. The fifth and sixth shots are more close ups of mainly just the instruments in time with the music. Then as we watch more of the video it repeats itself panning the band singing and playing their instruments. There is an other meat shot of the lead singer and then this swiftly moves to a low angle shot showing the whole band and the background also, this gives us an insight as to whats going on and also allows us to see the band. Usually if the band is attractive this is appealing to the audience. More repetition of the same shots are used such as medium close ups and long shots and there is also a variety in the angles of meat shots showing the singers.

By Hannah Liddle

Music Research

We have decided to choose 'inide' music as a genre to look at, so our research will base around the indie music genre.

In music, independent music, often shortened to indie music or "indie", is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous.

In the United Kingdom during the 1950s and 1960s, the major record companies had so much power that independent labels struggled to become established. Several British producers and artists launched independent labels as outlets for their work and artists they liked.

The history of Indie Music dates long back in 1960′s. The format of the music then was pop, rock and roll and a slight dash of R&B. The lyrics of the songs was inspired by peace, love and anti-war thoughts. There immerged some bands like "Velvet Underground". This was the band which could be considered as a real "Indie" band. They did everything regarding their album all on their own and created a difference in traditional music.

"Indie" music has not changed in definition over the years, however from the 60's, 70's and 80's it has became more diverse in both style and popularity from what we class as "Indie" music now. "Indie" artists in 2011 include:
Biffy Clyro, Bombay Bicycle Club, Local Natives, The XX and more
There has also been a divide in this genre of music today such as "Indie rock" and "Indie pop".
Sources: Wikipedia
By Hannah Liddle

Wednesday, 20 July 2011

Personal Skills Audit


Skills acquired
 How did these skills contribute to the creation of your product?
 How will you develop these skills during the A2 project?
 Digital Technology
  • What equipment/software packages did you use to produce your product?
Final Cut
iMovie
Photoshop
Garage Band
LiveType
MiniDV Tapes
Using features of the software to follow the project theme. Adding titles and graphics to our sequence
Use more effects
 Post Production
  • What software did you use to create your production?
  • Discuss specific features of the software.
TV Studio
Photoshop

Green screen with Chroma Key to remove the background.
Using paint brushes to create a realistic logo for the film
If you using green screen, try and get better detail etc..
 Research and Planning
  • What tasks did you complete when preparing to film your sequence?
  • How did your planning help the smooth progression of your film?
Research of the genre.
Analysis of sequences.
Time line analysis.
Risk assesment.
Call Sheet.
Mind maps.
Keeping ahead of the deadline and filming in an organized way because all shots have been already planned.
Produce more in depth research and eventually develop my own style.
Using conventions of real media texts

  • Which texts did you analyse?
  • Did you take any inspiration from the conventions found from your research?
Conventions from Sin City.
Conventions of film noir including black and white, femme fatal, guns, etc.
Using these we were able to produce a sequence which follows classic film noire conventions
Possibly trying to challenge conventions.
Creativity

  • were our ideas for your portfolio imaginative and unique or did you adhere to conventions?
Using conventions and appropriate props.
We used inspiration from other films to adhere to the classic genre.
I will try to be more creative with my own initiative and produce new styles and conventions.

Tuesday, 28 June 2011

Short Music Video Evaluation



TOKYO POLICE CLUB - BAMBI

GENRE

Tokyo Police Club are an Indie/Math Rock band. In the video we can see that itconsists of meat shots of each band member. This is not the only video Tokyo Police Club have done this in, they also took the same route for the song video of In a Cave. We can also see that editing and lighting are key for this video, cuts are used to beat match with the drums, guitars and keyboard. Most Indie artists have them performing in the majority of their videos.

NARRATIVE
The video itself has no real narrative. I would say the video was created to promote their latest album Champ, hence why at the beginning of the video we see the words CHAMP. The video also promotes Tokyo Police Club and almost feels like you're watching them live. The only real relation in the video is as he says the word Bambi (the song title) we see a picture of a deer, this relates to the Disney character Bambi.

AUDIENCE
The audience for this band and the music video would be of the younger generation, from 14-25, as the video acts towards the band playing live and these are the average group that attend concerts. The gender of which would be both as male bands fan base is normally female based, this is why the band would place a lot of shots of themselves in. However to even it out they added close ups of hands and guitars so its not all just shots of the males faces. The lighting and editing make you feel as if you're at a concert as it's fast paced as if you're getting a rush from seeing your favourite band.

REPRESENTATION
I think the fact the bands costume is just basic clothes adds a real sense of normality to them. It represents the band as down to earth and casual as opposed to the famous diva pop stars. I also feel that the lighting effects and editing are very fast, this could represent the rush you get when you go see one of your favourite artists live.




We Used To Vacation - Cold War Kids

GENRECold War Kids are an Indie lo-fi band. In this video we can see them practising and performing. We see lots of meat shots which is typical for any performers music videos. The band performing is typical for the genre of music.
NARRATIVE
This video shows us the band rehearsing and performing, a kind of 'a day in the life of...' video. This attracts an audience as it shows them what the band gets up to. It could also attract bands themselves, specially unsigned bands as it shows they're just normal people and don't have a high life of a multi million pound record label. The camera work on this video makes it feel sketchy, which goes well with the song, the fast pace editing also adds to this effect.

AUDIENCE
The audience for this band and the music video would be of the younger generation, from 14-25, as the video acts towards the band playing live and these are the average group that attend concerts. The gender of which would be both as male bands fan base is normally female based, this is why the band would place a lot of shots of themselves in. However to even it out they added close ups of hands and guitars so its not all just shots of the males faces.

REPRESENTATION
I think the fact the bands costume is just basic clothes adds a real sense of normality to them as well as how you can see them doing basic normal things. It represents the band as down to earth and casual as opposed to the famous diva pop stars. The way the video is made makes it look like the band are just knocking a song together, and this feeling goes with the song as it sounds rough and raw. The editing is quite fast and the camera is mainly free hand so it gives it the same feeling.


Bombay Bicycle Club Shuffle


GENRE
Bombay Bicycle Club are an English Indie Rock and Folk band. In the video we can see that it consists of few meat shots of the band members playing their instruments, the majority of shots in this video are of the band members doing everyday things using a variety of close ups, long shots and medium close ups. The attire of the band members also gives us a clue to the genre of their music.




NARRATIVE
The narrative of the video is shown to be the journey of the bands success, showing them playing gigs, backstage of gigs, doing signings and at parties. The narrative of the video also gives the audience an insight of what the band members are like and showing them being just regular boys eating pizza and catching the bus.


AUDIENCE
The audience for this band and the music video would be of the younger generation, from 14-25 perhaps, as the video acts towards the band playing live and these are the average group that attend concerts. The gender of which would be both as male bands fan base is normally female based, but i would argue that in this particular video it would appeal to both the male and female audience due to the every day shots.


REPRESENTATION
I think the fact the bands attire is just basic clothes adds a real sense of normality to them. It represents the band as down to earth and casual as opposed to the famous diva pop stars. The use of props such as pizza and alcohol and other food also shows the bands casual attitude. The location of a lot of the shots are also in normal places such as pubs, gigs, restaurants, parties rather than in a limousine or at a sandy beach that big R&B stars would be typical
ly seen in a music video.


We Used To Vacation and Bambi evaluation by Dan McGovern
Shuffle evaluation By Hannah Liddle

Friday, 17 June 2011

Opie Evaluation





I cut around my hair using the Magnetic Lasso tool,
I then took a sample of my hair colour and filled the lassoed area with this colour 
I then did the same procedure for my face, arms, neck and tee shirt.
Each time I created a new layer so each layer could be easily hidden.

I then drew around my facial features using the brush tool at the finest point for certain areas.
I then created my lips by doing the same and sampling the actual colour of my lips.

I attempted to cut out my pupils from the original photo and filling them black.

To complete this image I used a blue background,
I did this with the fill bucket on a bottom layer which could be easily hidden if I wanted to edit my opie
This project helped me understand how to use layers and correctly use the lasso tool.
This will be very useful for my future project.

By Daniel McGovern

Monday, 13 June 2011

Brief

Produce a promotion package for the release of an album to include music promo video, together with the following options

  • A cover for the release as part of a digipak (CD/DVD Package)
  • A magazine advertisement for the digipak (CD/DVD Package)